Blurble Blurble

Writing a blurb to summarize your novel is very tricky, especially when you know it's going to be on the back of every single copy. The rise of kindle abates that fear a little bit thought another bugbear emerges when it comes time to craft the amazon blurb. I've been told this must be different than the back of the book, it has to succinct and quickly hook the reader in. Struggling with it at the moment, but I think I've got the first one down. This is probably something that gets easier the more you do it.